Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign

Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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VIDEO: 2012 Subaru Impreza Sedan and Hatchback on the Road

Yesterday, we brought you a first look at the redevelopment of Subaru’s Impreza Sedan and Hatchback from its world premiere at the 2011 New York International Auto Show. Today we have the first videos of the redesigned compact model in both four-door saloon and five-door hatchback guises, thanks to the official B-roll footage from Subaru.

Bypassing the somewhat disappointing styling as the visual impact of last year’s LA Show Impreza Concept was lost in the translation from concept to production car reality, Subaru’s Honda Civic rival boasts a roomier passenger area despite the fact that exterior dimensions remain the same.

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ISIS AM01 is a Subaru STI-Powered Coachbuilt Sports Car [with Videos]

This odd-looking creation is the AM01 and it’s the work of a Dutch company named Isis Cars that is led by Anton van Nunen and Max Alting Siberg. In an even stranger twist, the AM01 is based on another coachbuilt sports car from the Netherlands called the Saker.

Underneath the composite body shell lies a 2.0-liter turbocharged boxer engine sourced from a Subaru Impreza WRX STI. The four-cylinder unit churns out 275HP and a peak torque of 350 Nm (258 lb-ft), with power being transferred to the rear wheels through a five-speed manual gearbox.

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Not for U.S.: Subaru Launches 259HP Forester S-Edition in Australia

First unveiled in the 2010 Australian International Motor Show in Sydney last October, the Subaru Forester S-Edition has now gone on sale in Australia, alongside the revised lineup of the Japanese compact SUV. Boasting a turbocharged 2.5-liter boxer engine delivering 259HP (193kW) and 347 Nm (256 lb-ft) of torque, the new range-topping model is the most powerful Forester ever to be sold down-under.

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