VIDEO: Lexus LFA Burning Some Rubber on the Track

It might not be the prettiest or most sought after supercar in the world, but the new Lexus LFA does have a certain appeal to it. Even more so when we have the opportunity to watch it on the track. In this video we see American car racing champion Scott Pruett drifting and doing donuts in the LFA at the Infineon Raceway in Sonoma California. Click through the jump for the clip.

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Lexus Releases New Photos of Geneva-Bound LFA Nürburgring Edition

After providing us with an initial batch of three photos of its LFA Nürburgring Edition, Lexus today unleashed more than a dozen new pictures of the more track-orientated version of its supercar. Built to celebrate the LFA's hat-trick of class wins at the Nürburgring 24 Hours race, the limited edition will be shown in public for the first time at the Geneva Motor Show on March 1.

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VIDEO: Lexus LFA Meets Hot Dutch Supermodel in Sports Illustrated Swimsuit Edition

Normally, the annual Sports Illustrated Swimsuit edition wouldn't be something that you'd read about or see on antonio melandries, but being that Lexus is involved in the 2011 issue, we....couldn't leave you in the dark about the LFA's presence in the photo shoot with Dutch supermodel Rianne Ten Haken.

Now, if you're still with us and haven't used the zoom function for a closer inspection of Miss Ten Haken, in the hands of Rhys Millen, the Japanese firm's 552-HP, V10 supercar ran -in Lexus' own words- "multiple high-speed donuts around the model to create the imagery for the sizzling four-page spread." Now spread your wings over the jump to watch the video clip.

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Lexus Offers Special Driver Lessons to LFA Owners [with Video]

Owning a supercar like the Lexus LFA is not always a walk in the park. With 552HP on tap, it has enough oomph to get you in serious trouble and, given the $375,000 price tag and limited run of just 500 units, it would be a shame to wrap this beast around a tree. So, it’s definitely good news that Lexus will offer a driver development program for LFA owners that will run from March 8 to 15, at the Infineon Raceway in Sonoma, California.

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Lexus LFA Nürburgring to get its First Public Outing in Geneva

Nearly 3 months after the start of production of the standard LFA, Lexus will debut the more track-focused Nürburgring Edition at the Geneva Motor Show in March. While we've known about the bespoke version of the LFA since May, 2010, according to the Japanese automaker, this is the first time that the supercar will be shown in public.

Available as a special package on the options list, Lexus will build a maximum of 50 Nürburgring Editions out of a total of 500 LFAs. The limited production model gets additional aerodynamic features and technical revisions to improve handling and downforce, increases the V10 engine output by 10bhp to 562bhp and speeds up gear shifts in the six-speed sequential transmission.

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VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

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VIDEO: C&D Pits Lexus LFA Against Ferrari 599 HGTE

In 1971, one of the greatest one-on-one boxing matches took place in New York's Madison Square Garden: the bout between Mohammed Ali and Joe Frazier. So big was this event, advertisers dubbed it, 'The Fight of the Century'. Now, two different contenders take to the ring (uh...tarmac). The reigning champion: the Ferrari 599 GTB Fiorano HGTE. The challenger: the Lexus LFA. Video after the jump.

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Lotus Presents Akio Toyoda with Special Elise to Celebrate Current and Future Partnership

Clearly, it's good to be the boss. How so? Lotus CEO Danny Bahar recently made a trip to Japan to thank Toyota for their companies' long - and soon to be longer - partnership. For those new to the game, Lotus has been sourcing its power plants from Toyota for a while and currently all Loti use one form of Toyota mill or another.

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Lexus Announces LFA Luggage Collection, Tens of Buyers Rejoice

Traveling in the Lexus LFA will soon get a lot better for some of the vehicle's owners, thanks to a new dedicated line of travel cases designed to fit perfectly in the boot area of the $375,000 Japanese supercar. Created in partnership with Tumi, New Jersey-based manufacturer of travel bags and suitcases, the two-piece luggage set will accompany the LFA in select markets, including the US and Europe.

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