Hyundai Set to Become Sixth Biggest Automaker in the U.S. In 2011

In the realm of U.S. automotive sales, 8% is a magic number. When an automaker hits 8%, they know they’ve become one of the big guns. Ford, Chevrolet, Toyota, Honda, Dodge and Nissan have all made it, and 2011 is expected to be Hyundai’s year.

So sayeth market research firm Polk, and I’m tempted to agree. Hyundai and its partner-brand / internal rival Kia have steadily been evolving into truly world-class carmakers. They’re keenly priced, inoffensive to look at and comprehensively covered quality-wise – everything the vast majority of new car buyers want in this day and age.

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Hilarious Honda Malaysia Ad Mocks Independent Service Centers

As car owners, most of us have had bad experiences with auto service stations, either official or independent. Of course, carmakers don't like competition from independent units, so here's what Honda of Malaysia thinks of these stations. In a commercial for the local market, Honda mocks an independent garage called “HONDI” which, as you may have already assumed, offers bad service for big bucks.

A beautiful young woman, owner of a Honda Civic, is shown taking her car to the Hondi service center, where all sorts of strange things happen, with the personnel doing a crappy job while singing their own version of the famous “YMCA” song. If only service stations were such a blast... Follow the jump to watch the ad.

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First Photos of Honda’s Hot CR-Z Mugen, Early Tests Show better Performance than Civic Type R

Honda's sporty-looking CR-Z hybrid will finally get the performance to back its looks, as the Japanese carmaker teamed up with its tuning partner Mugen Euro to develop a high-performance version of the hybrid model. As we wrote earlier this year, the car will be unveiled at the Goodwood Festival of Speed in July, but until then, you can take a look at the first official photos of the car to see if they match the sketches released by Honda two months ago.

The Japanese company says development of the CR-Z Mugen is on track, with “performance figures already looking promising”. Honda revealed that early tests with a prototype car based on a standard CR-Z and a mid-tune engine have given 0-60 mph (96 km/h) sprint times around that of the European market Civic Type R (6.6 seconds). Later on, Mugen increased output by another 15 percent and reduced the chassis' weight by 50 kilograms, so that overall performance is expected to be even better than the Type R's.

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Toyota and Shell Build New Station in California, Honda FCX Clarity Users Rejoice

Toyota and Honda celebrated today the opening of the first hydrogen station in the U.S. fueled directly from an industrial hydrogen pipeline. Located near the headquarters of Toyota USA, in Torrance, California, the station is built on the company's land and is the result of a collaboration between Shell, Toyota, Air Products, South Coast Air Quality Management District (SCAQMD) and the Department of Energy.

The station will provide hydrogen for the Toyota fuel cell hybrid demonstration program vehicles, as well as other manufacturers' fuel cell cars in the Los Angeles area.

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Honda USA Shows Some Personal Appreciation to its Facebook Fans

Recently, Honda USA’s facebook page hit the one-millionth fan mark. To show its appreciation, the Japanese brand responded with some personal gestures that, unlike the look of some of its more recent models like the Civic, took some of its fans by surprise.

For example, in response to a fan that mowed the Honda logo on his lawn, the Japanese company carved his name into the corporate headquarters next to the main entrance. Another fan that showed his love for Honda with a tattoo of the brand’s logo was surprise to find out that Honda's vice president of marketing got an airbrushed tattoo of his name and face. Finally, a fan that received a Honda haircut was emulated by a Honda associate who carved the fan's name in his hair.

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Honda President Says NSX Successor Back on Track, May Use a Hybrid Drivetrain

The Shanghai Auto Show brought some exciting news for Honda fans as the Japanese automaker revealed plans for the development of a new sports car that will be the spiritual successor to the iconic Honda NSX (Acura NSX in North America).

Speaking on the sidelines of the show, Honda Motor Company president, Takanobu Ito, said the new car won't feature the V10 engine that had been planned for the next NSX, as the company scrapped this project back in 2008, during the global financial crisis. Ito told reporters that the future NSX would be exhilarating to drive but also environmentally friendly. “That's the kind of sports car we want to make. We are working very hard on it,” Ito was quoted as saying by Autonews.

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VIDEO: State Trooper Forces Honda Civic Driver Out of the Fast Lane

How many times have you come across a slow driver that refuses to let go of the fast lane? Probably more times that you can remember. In this video we see one of those drivers in a Honda Civic, the difference being that the person behind him / her is a state trooper.

Of course, when there’s a cop on your tail, you’ll slow down, but common sense says you should also move over and let him pass as soon as you find a chance to change lanes, something that this driver didn’t do. On the other hand, we see the double standards at play here with the police officer dangerously tailgating the Civic. But at least the video has a funny ending with the trooper forcing the Honda driver into the right lane. Watch the clip after the jump.

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Honda Airs Funky Commercials for 2012 Civic Lineup [Video]

The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week’s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called “To Each Their Own” and it’s the creative work of Honda’s long-standing agency, RPA.

The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.

The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who’s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.

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All-New 2012 Honda Civic Lineup Debuts in New York, Prices Start from $15,605

The ninth-generation Honda Civic made its world premiere in New York today. The new Civic’s highlights are a mildly revised style and a fuel-efficient lineup, made up of the following models: the conventional gasoline-powered Civic Sedan and Civic Coupe, the high-performance Civic Si Coupe and Sedan, the Civic Hybrid, the Civic Natural Gas and the Civic HF (an all-new high fuel economy model).

For 2012, Honda announces higher fuel economy ratings, up by as much as 8 percent on the highway in the Civic Sedan and Coupe models equipped with automatic transmissions.

The base model Civic DX Coupe has an MSRP starting price of $15,605 (€10,750), which is unchanged from the outgoing model. The base Civic Sedan and Coupe models are powered by a 1.8-liter i-VTEC engine that delivers 140 horsepower and 128 lb-ft (173.5 Nm) of torque.

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Japanese Carmakers Lose More than 500,000 Vehicles to Earthquake, Toyota hit the Worst

It’s been over a month since the first of a series of earthquakes along with a catastrophic tsunami hit Japan’s shores resulting in devastating destruction and flooding, but the country is still feeling the effects in more ways than one.

According to a news report, Japan’s big seven automakers have lost more than half a million units of output since the March 11 quake. To make matters worse, even though many factories opened recently, they have not yet reached their full production capacity due to a lack of parts.

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Toyota May See Production Diminished by 500,000 Cars because of the Earthquake

The shortage of parts and electricity problems in Japan in the aftermath of the Tohoku earthquake may delay the production of at least 500,000 Toyota vehicles, according to market research company Advanced Research Japan.

The world's largest carmaker may subsequently see its operating profit drop by at least 100 billion yen ($1.2 billion) in the 2010 fiscal year (ending March 31 2011) and up to 200 billion yen in the 2011 fiscal year. Auto analyst Koji Endo says any impact on production destined for export will affect earnings even more. “Hardly any cars will be built in April and a very low level of production will continue from May,” Endo was quoted as saying by Bloomberg.

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2011 Honda Odyssey Receives Second Recall in a Month

Less than two weeks after Honda issued a recall on 33,341 Odysseys from the 2011MY over a potential problem with the windshield wiper linkage rods, the Japanese automaker has announced a second recall for its latest generation minivan. This time Honda said it will voluntarily recall approximately 2,800 Odysseys from the 2011MY because of a problem with the side windows.

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Mazda, Honda Suspend U.S. Orders for Japan-Made Models

Mazda has suspended all US orders for cars built in Japan as the carmaker is preparing to shut down its plants once again after a short reopening period. According to the automaker’s American spokesman Jay Amestoy, the decision will affect shipments of cars that were due to arrive in the U.S. in May. The Mazda official added that it was uncertain when normal activity will resume.

Mazda USA imports almost all its range from the Japan, except the U.S.-built Mazda6 and Tribute. The models produced in Japan are the Mazda2, Mazda3, Mazda5, MX-5 / Miata, RX-8, CX7 and CX9. Mazda halted production at its Hiroshima and Hofu plants from March 14 through March 21, but three days ago, it resumed temporary production using parts it had in its inventory.

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Honda Postpones Launch of Fit Shuttle Due to the Japan Quake

The devastating earthquake and its aftermath in Japan have forced Honda to postpone the market launch of its new Fit Shuttle. The introduction of the car in Japan was scheduled to take place this month. Honda said it has not yet decided on a new release date and that the company will follow up with an announcement with more details soon.

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Lincoln Brand and Porsche 911 Top JD Power's 2011 U.S. Vehicle Dependability Study

Ford's luxury division Lincoln moved up one spot in the annual JD Power reliability study to gain the title of most reliable brand sold in the U.S., ahead of Lexus and Jaguar. The industry overall vehicle dependability has also improved compared to 2010, but automakers still have problems with new technologies and features.

The 2011 study takes into account problems experienced in the past 12 months by more than 43,700 original owners of three-year-old cars (2008 model year). JD Power determines the overall dependability by the level of Problems encountered Per 100 vehicles (PP100). A lower score reflects higher quality and the good news is the overall vehicle dependability averaged 151 PP100, the best value since the creation of the study.

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2011 Honda Civic: Fuel Leak Fears Prompts Recall in the USA

A defective fuel pump module is to blame for the latest Honda recall that affects 18,056 Civics from the 2011 model year. According to the National Highway Traffic Safety Administration [NHTSA], the roll-over valve inside certain fuel pump modules may have been damaged during production and could cause fuel leakage in the event of a roll-over incident. The safety agency said no crashes or injuries have been reported in relation to this defect.

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Honda Reveals Production Version of New Brio City Car in Thailand

Honda today lifted the wraps off the Brio, a small city car designed for emerging Asian markets such as India, China and Thailand. Previewed last year by the Brio concept, Honda’s new model measures 3,610 meters long and 1,680 meters wide, making it 290mm shorter than the Jazz supermini and only 1 centimeter narrower.

The Brio uses a 1.2-liter i-VTEC engine sourced from the Jazz, which delivers 90 horsepower and an average fuel consumption of 5 liters/100 km (47 mpg US), while respecting the Euro 4 emission standards. The engine can be linked to a manual five-speed gearbox or a CVT transmission.

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Mugen Euro Building High-Performance Version of Honda CR-Z Hybrid

One of the biggest problems most see with Honda’s CR-Z hybrid sport hatch is the lack of a performance version. That may change soon enough as Mugen’s European division is readying a “highly-tuned” version of the CR-Z that it claims will deliver “Type R-like” performance. The faster and more powerful CR-Z Mugen prototype is being developed as a joint project between Honda UK and Mugen Euro, and it will make its world debut at the Goodwood Festival of Speed this July.

“This will be one quick hybrid,” said Martin Moll, Head of Marketing for Honda UK. “With more torque, more power and MUGEN’s experience of working with Honda cars, we’re expecting great things. It promises to show how hybrid cars can be even more exciting to drive.”

Honda said that the CR-Z MUGEN prototype will feature modifications to both the 1.5-litre i-VTEC petrol engine and the Honda IMA system to boost power and torque, adding that these changes may also result in greater mpg and lower CO2 emissions during some conditions. Final power, torque and fuel economy figures are not yet known.

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Toyota and Honda Plants Shut Down After 8.9 Earthquake and Mega Tsunami Hit Japan

A massive 8.9 magnitude earthquake hit the northeast part of Japan earlier this morning triggering a 10-meter high tsunami on the coasts of the country sweeping away homes, cars and buildings. The disastrous earthquake, which was followed by many aftershocks, is said to be the world's fifth-largest since 1900 and the biggest in Japan in 140 years.

The full extent of damages caused by the earthquake and the ferocious tsunami remain unknown for now, but we’re already hearing news of people being evacuated and many homes and factories destroyed.

On the automotive front, Toyota and Honda were forced to shut down some of their production plants and evacuate their workers from several factories in the quake zone. According to reports, Toyota, which has a large manufacturing presence in northern Japan, was affected the most with the shutdown possibly affecting production of cars like the Yaris sedan and the Scion xB and xD models.

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Honda Accord was Also Caught Up in the Same Spider Web as the Mazda6

It seems that the petrol-sniffing Yellow Sac spider that forced Mazda to issue a recall on some 52,000 cars in the USA last week has a thing for mid-size Japanese sedans as the eight-legged arthropod also caused problems to Honda in the past. According to reports, Honda posted a Technical Service Bulletin in the summer of 2009 alerting its dealers to check Accords for possible infestation by the Yellow Sac spider, but had not issued a recall then.

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