The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.
Read more »
As its name implies, the heavily modified Italian hatchback gains a new layout with a mid-mounted engine and rear-wheel drive. Of course, such a radical change is not an easy task with the company having to re-engineer the entire vehicle.
Among other changes, the rear seats of the production model were dropped to create space for the engine while there’s also a new rear suspension set-up and a high-performance braking system with 335mm front- and 305mm rear- discs coupled with four-piston calipers.
Read more »
Scheduled to go on sale this May, the new 2012 500C will be offered in two trim levels, the base Pop that is priced at $19,500, and the better-equipped Lounge, priced at $23,500. According to Fiat, the 500C is the only four-seat cabrio in the U.S. market. However, Fiat’s definition of a ‘cabrio’ is loose -to say the least- given that the 500C comes with full frame doors and columns, simply adding a rollover canvas top in place of the metal roof.
According to the Dutch press release, the 500 was gutted and modified with a roll cage, new fuel tank, and an integrated limiter to ensure the right speed. Check out the stunt and interviews in the video below.
Read more »
Two of the three factors which will help American manufacturers' sales stem directly from the tsunami in Japan a month ago: factory shutdowns have limited parts/vehicle availability, while the yen gained value as the Japanese are expected to repurchase some currency for disaster mitigation.
Read more »
Chrysler said the plant will build more than 120,000 examples of the Fiat 500 for export to the United States, Canada, and South America, as well as to China by the third quarter of 2011. The same factory also produces the Dodge Journey, which is shipped to the U.S. as well as its Fiat twin, the newly revealed Freemont that will be sold in Europe.
Showcased at the Fiat stand, the "500 Coupé Zagato" is said to have been inspired by the namesake predecessor built in the 1950 by the famous Italian bodyworker on the chassis of the original 500.
From the window line and below, the 500 concept is identical to the standard three-door hatchback model. However, the concept gets a completely new top with a sloping coupe-like roof featuring Zagato's trademark double-bubble design.
Read more »
Read more »
Today, our pondering came to an end as the Marketing and Communications director of Autopolis Luxembourg dropped the first real life shots of the car in our mailbox. We believe Fiat should have released these photos instead of the 'chop from the beginning, but we'll give them props for keeping a close eye on the web-o-sphere and swiftly reacting to our post.
