In order to attract younger customers, Mercedes is planning to launch several new compact models, all based on the brand’s upcoming MFA (Mercedes Front-wheel-drive Architecture) platform. These new vehicles will also be offered in North America. According to an Automotive News Europe report, the Stuttgart automaker is currently working on a 'baby' CLS four-door coupe model and an SUV, which could be joined later on by a convertible or shooting brake variant.
“We will introduce the next generation of our MFA family to the U.S.”, Joachim Schmidt, Mercedes' global sales and marketing boss, told ANE in an interview. “Two variants, maybe even a third, are planned for the U.S.”, he added.